About
Hello, I'm Pria. Business first, now the mind.
Two decades in strategy, finance, and advisory. An MSc in Psychology & Neuroscience. And plenty of untangling my own patterns before helping you with yours.
I didn't come to this work because I had always wanted to be a coach.
I came to it because, at one point, I was stuck, overwhelmed and unhappy in a life that looked perfectly fine on paper.
And I found that deeply inconvenient.
01Where I started
My career took me through JPMorgan, Standard & Poor's, EY, KPMG and BDO, and later into strategy and advisory work with founders, family businesses and investors.
About twelve years ago, I stepped back from full-time work. I was an expatriate mother without much of a support system around me.
My daughter needed to come first. So she did.
I continued consulting alongside motherhood, while quietly working out where my own ambitions fitted into this new chapter of life.
I was trained to solve problems, make decisions and get things done. If something wasn't working, you understood it, made a decision and fixed it.
Except, apparently, not everything works that way.
Some things I understood perfectly well and continued doing anyway. That gap between knowing and doing became years of my own work, and eventually led me into psychology and neuroscience.
I completed an MSc in Psychology & Neuroscience of Mental Health at King's College London, with Distinction. I'm also a member of the British Neuroscience Association.
02How I blend it with coaching
What stayed with me wasn't simply how much there was to understand. It was the distance between understanding something and actually living differently.
Highly capable people can struggle.
Not because they lack insight or discipline.
But because familiar patterns can take over under pressure.
Underneath what looks like indecision, overreaction, avoidance, or simply “Why am I doing this again?”, there's often something that makes considerably more sense when you look closely enough.
Years in strategy and advisory taught me to question assumptions, spot patterns and make sense of complexity. I bring that same rigour to coaching, alongside psychology and neuroscience.
And I bring the realities of working life with me. Ambition, responsibility, careers, relationships, decisions, people depending on you.
None of that conveniently disappears while you work on yourself.
And it doesn't need to.
We work with life as it stands, not on idealism.
The long way round
From spreadsheets to the mind
Corporate Life
JPMorgan, Standard & Poor's, EY, KPMG and BDO. Transactions and strategy.
Building something of my own
Established my consulting practice, advising businesses, founders and investors.
Motherhood
New priorities. A different rhythm. My professional journey continued.
Strategy & Advisory
Fundraising and startup advisory, strategic partnerships, growth strategy and market entry.
Finding my voice in print
Began writing for Bahrain This Month. Six years and counting.
Studying the mind
MSc Psychology & Neuroscience of Mental Health, King's College London. Distinction.
Coaching with Pria
Where business experience, psychology and personal insight come together.
Credentials
Two worlds. One approach.
Business & Strategy
20+ years across finance, strategy and advisory
- JPMorgan
- Standard & Poor's
- EY
- KPMG
- BDO
Psychology & Professional Training
- MSc Psychology & Neuroscience of Mental HealthKing's College London, Distinction
- Member, British Neuroscience Association
- Compassion Focused TherapyProfessional Training – Psychwire, Paul Gilbert & Dennis Tirch
- Hand in Hand ParentingFoundations Course for Parents and Caregivers, 2021
A few lines are enough.
You don't need to have it all figured out. We start wherever you are.
Book a free first conversation